The FCA has published Finalised Guidance 14/6: Annuity comparison websites: Financial promotions review and guidance for firms (FG14/6).
In FG14/6, the FCA highlights the key issues that it identified during a review of annuity comparison websites and its expectations of firms operating these sites.
All of the websites the FCA reviewed raised concerns. Key information and risk warnings were often missing or insufficiently prominent. The FCA also found that information on 12 of the 13 websites did not satisfy the key requirement to be fair, clear and not misleading, for example by describing the service as free when commission would be received by the firm.