On 2 December 2020, the FCA published an evaluation of its price cap on rent-to-own (RTO) products, which came into force in April 2020. The evaluation shows that the price cap has been effective in reducing the prices charged by RTO firms. The FCA estimates that the cap led to an average fall in prices of 19% for the two largest firms that were in the market when it intervened, bringing RTO prices much closer to the high-street average. In addition, the evaluation finds no evidence of RTO firms seeking to increase other prices or charges to make up for the revenue lost.