On 22 November 2022, the FCA launched a new webpage on raising standards in new firms and financial promotions.
The FCA’s ‘Early and High Growth Oversight’ provides enhanced supervision for newly authorised firms. It provides enhanced supervision for firms as they get used to their regulatory status and supports them to understand their obligations so they can meet the standards the regulator expects as they grow.
The new webpage covers a pilot that the FCA ran during 2021 to 2022 with 32 newly authorised firms to help them adapt to supervision. This pilot found one of the most common themes was how well these firms understood the FCA’s rules on promoting financial products to the public. The web page also describes cases where the FCA intervened in cases of financial promotions.