On 27 November 2025, the Australian Securities and Investments Commission (ASIC) announced proposals to update Regulatory Guide 234 Advertising financial products and services (including credit): Good practice guidance (RG 234).

Background

RG 234 provides guidance to help relevant entities comply with their legal obligations to not make false or misleading statements or engage in misleading or deceptive conduct. These include promoters of financial products, financial advice services, credit products and credit services, and publishers of advertising for these products and services.

Proposals

ASIC proposes to provide guidance and examples that reflect its enforcement and regulatory action on advertising conduct, incorporating insights from Regulatory Guide 53 The use of past performance in promotional material (RG 53). ASIC intends to consolidate its general advertising guidance so that ASIC’s general advertising guidance is in once place. It will withdraw RG 53 after the updated RG 234 is published.

ASIC has published a summary of the key changes. ASIC proposes to simplify and streamline the existing guidance where possible, including by removing duplication and modernising the scope to cover digital advertising channels like social media and “finfluencers.”

Next steps

The deadline for comments is 22 January 2026.